Fragrance, A New Dimension For Your Brand
Brand Olfactory Identity
‘Create The Right Emotions In 8 Seconds.’
Brand Olfactory Identity is a unique fragrance composition designed to communicate the emotional values and identity of your brand. Just as the visual identity uses colour, form, typography and logo, the Brand Olfactory Identity uses essential oils and fragrance compounds to create a unique composition that reflects the distinctive profile of your brand.
Why is it important?
‘Connect With Your Customers At An Emotional And Sub-Conscious Level.’
75% of our emotions can be generated by smell. Scent is the first moment of truth when a customer steps into the brand zone. Having a Brand Olfactory Identity helps in creating a non-interfering ambience that establishes an emotional footprint of your brand. This enhances the time spent by the customer in the outlets, thus increasing sales.
How Does it Work?
‘Your Unique Fragrance Composition.’
The sense of smell is the most powerful and emotional of all senses. The brain responds to smell even before it has time to think. Scent decoding happens in the limbic part of the brain, which also stores our memories and is responsible for our emotional response.
Brand Olfactory Identity establishes the brand’s emotional message at the sub-conscious part of the human psyche. Which is what makes it powerful and long-lasting.
Understanding the values of the Brand. Identifying the Emotional footprint. Scoping the expected outcome. Identifying points of impact.
Perfume creation by our Master Perfumers. Finalisation of diffusion methodology and touch points.
Presentation of options. Consumer research. Finalisation.
Final production and implementation as per requirements.
Industries That Can Benefit
Engaging with your consumers’ senses is a powerful way to sell your brand. We work with leading retail brands to enhance their in-store scent experience with high quality diffusion machines. 90% of all purchasing decisions happen subconsciously. A Bespoke scent that speaks your brand language can help increase dwell time, sales and build consumer loyalty.
Cars and Dealerships
We help automotive businesses in creating a multi-sensory experience to form a stronger and memorable connection with every visit. We help you to create a luxurious scent with a custom fragrance that can be diffused through a professional diffusing system.
Airline and Airport Lounges
Enhance the sensory journey and celebrate the unique personality of your brand through a bespoke fragrance. Connect with your customers at every touch point, be it the check-In desk, airport lounge or inside the aircraft.
Scents in banks creates a relaxing atmosphere for a positive customer experience. An effective scent can elicit the right emotions and promote brand consistency, thereby providing customers with a pleasant experience every time they visit a branch.
Introducing a luxurious fragrance within the building/home or throughout the building complex helps create a sense of home and increase the overall look and feel of your property. Whether it is an office environment, multi-tenant office lobby, show offices or homes, we help real estate businesses to enhance the overall buyer experience.
We offer the best fragrance solutions that are in tune with the feeling your brand wants to create. We build your chosen scent identity into a variety of bespoke products such as reed diffusers, room spray, aromatic candles, corporate gifts, etc..
Scent is known to uplift mood, make employees far more alert, reduce the chance of errors and promote cooperation. If you are in the Lifestyle world not having a scent would be a crime! By placing a scent diffusion machine in your waiting room or your lobby, you can create a pleasant environment for visitors as well.
We build custom fragrances for healthcare industries to enhance their patient/visitor experience and create a pleasant ambience to relax the senses. Our custom designed fragrances can be distributed through professional wall-mounted diffusers or HVAC systems to cover the nook and corner of your hospital/clinic.